Monday, July 29, 2013

Is Snowden about to become a refugee in Russia?

The former NSA contractor could walk out of the Moscow airport with temporary political asylum Wednesday ? much to the chagrin of the United States.

By Fred Weir,?Correspondent / July 23, 2013

NSA leaker Edward Snowden looks down during a press conference at Moscow's Sheremetyevo Airport, Friday, July 12, 2013.

Tanya Lokshina/Human Rights Watch/AP

Enlarge

Former National Security Agency contractor Edward Snowden could walk out of Moscow's Sheremetyevo airport on Wednesday as a documented Russian political refugee, according to the Kremlin-connected lawyer who's been handling his affairs.

Skip to next paragraph Fred Weir

Correspondent

Fred Weir has been the Monitor's Moscow correspondent, covering Russia and the former Soviet Union, since 1998.?

Recent posts

' + google_ads[0].line2 + '
' + google_ads[0].line3 + '

'; } else if (google_ads.length > 1) { ad_unit += ''; } } document.getElementById("ad_unit").innerHTML += ad_unit; google_adnum += google_ads.length; return; } var google_adnum = 0; google_ad_client = "pub-6743622525202572"; google_ad_output = 'js'; google_max_num_ads = '1'; google_feedback = "on"; google_ad_type = "text"; // google_adtest = "on"; google_image_size = '230x105'; google_skip = '0'; // -->

"He should get this certificate [allowing him to leave the airport] shortly," the official Voice of Russia radio station quoted lawyer Anatoly Kucherena as saying.

Russian authorities have suggested it could take up to three months to fully process his request for political asylum. But Mr. Kucherena said a temporary document will likely be issued?tomorrow?that will enable him to leave the legal limbo of Sheremetyevo's transit zone ? where he has now been stranded for exactly a month ? and move to premises in downtown Moscow.

One straw in the wind that suggests Russian authorities may be leaning toward taking in the wayward ex-CIA employee, despite intense US pressure not to, is a timely round of statements from Russian government sources slamming the US for its "double standards" in dealing with Russian extradition requests.

The main thrust of Washington's appeal to Moscow has been that Mr. Snowden is a common criminal who should be handed over out of shared civilizational values, even though there is no formal extradition treaty between the US and Russia.

"Mr. Snowden ought to be returned to the United States to face the felony charges against him," United States Ambassador to Moscow?Michael McFaul tweeted?on Monday.

But in what looked like a coordinated pair of official blasts, Russian law enforcement agencies claimed that they have never experienced that sort of courtesy from their US counterparts.

"[Russian] law agencies have asked the US on many occasions to extradite wanted criminals through Interpol channels, but those requests were neither met nor even responded to," interior ministry spokesman Andrei Pilipchuk is quoted as saying by the Kremlin-funded, English-language news network Russia Today, which prefers to be known as RT.

And Sergei Gorlenko, head of the chief prosecutor's extradition office in Moscow, told the independent Interfax agency that "the United States has repeatedly refused Russian requests to extradite individuals, to hold them criminally liable, including those accused of committing serious crimes. We have been denied the extradition of murderers, bandits and bribetakers."

Officially, Russia has struck an ambivalent attitude toward Snowden since he arrived ? completely uninvited, President Vladimir Putin has repeatedly insisted. On one hand, Mr. Putin has said from the beginning that Russia will never extradite him to the US. On the other hand, he and other Russian officials have frequently wished out loud over the past month that Snowden would just move along, and stop creating unwanted complications for an already troubled US-Russia relationship.

Many Russians have embraced the idea of taking Snowden in, largely because it would represent an impressive turning-of-cold-war-tables, in which Russia becomes a free-speech haven for dissidents fleeing the US.

But Putin has been visibly cold to the idea, perhaps out of worries that the ongoing Snowden situation could chill planned talks with President Barack Obama?at the St. Petersburg G20 summit that's barely a month away, or even prompt a US-led boycott of the upcoming Sochi Winter Olympics, as at least one US senator has suggested.

One piece of the puzzle regarding official Russia's attitude toward Snowden concerns the role of the lawyer, Mr. Kucherena, who has apparently enjoyed almost unrestricted access to his client in the extraterritorial no-man's land of Sheremetyevo's transit zone.

Kucherena is chairman of the law enforcement commission in Russia's Public Chamber, a semi-official assembly of Kremlin-approved civil society groups and a prominent Moscow lawyer. The Kremlin-funded RT network, which has been able to talk extensively with Kucherena,?has posted a thumbnail biography of him.

But other analysts suggest Kucherena may be part of a Kremlin plan to admit Snowden to Russia, but keep him boxed in and under tight control of Russian security services.???

In other words, Snowden may successfully leap from the frying pan of Sheremetyevo's sterile transit zone, but it remains to be seen where he will land.

Source: http://rss.csmonitor.com/~r/csmonitor/globalnews/~3/Eesx52ajFW4/Is-Snowden-about-to-become-a-refugee-in-Russia

Texas Bombing breaking news new york post Sean Collier Kyrgyzstan Suspects in Boston Bombing Kerry Rhodes

$53 Million In Jewels Stolen In Massive Heist In France - Business ...

A staggering 40 million euro ($53 million) worth of diamonds and other jewels were stolen from an Israeli billionaire in Cannes on Sunday in what?s being described as ?one of Europe?s biggest jewelry heists recent years,? according to French police.

The Associated Press?reported?that the theft occurred at the Carlton Intercontinental Hotel which was hosting a jewelry exhibition this summer from the Leviev diamond house, owned by Israeli billionaire Lev Leviev.

According to the AP:

A police spokesman said the theft took place around noon, but he could not confirm local media reports that the robber was a single gunman who stuffed a suitcase with the gems before making a swift exit. The spokesman spoke on condition of anonymity because he was not authorized to discuss the matter on the record.

Several police officers were placed in front of the Carlton exhibition room to prevent journalists and photographers gathered at the scene from entering.

The AP described the hotel as being situated ?on the exclusive Promenade de la Croisette that stretches a mile and a half along the French Riviera, and is thronged by the rich and famous throughout the year? and is especially popular among film stars attending the annual Cannes Film Festival.

It also reports that the hotel?s location has not only a beautiful sea view, ?but an easy get away for potential jewel thieves along the long stretch of road.?

Hotel officials haven?t commented, and the AP?s attempts to reach Leviev and his company were not immediately successful.

According to?a report in the Israeli paper Haaretz,?the hotel is ironically ?one of the settings for Alfred Hitchcock?s classic 1955 thriller ?To Catch a Thief.??

This weekend?s theft comes on the heels of the daring escape from a prison in Switzerland on Thursday by a member the notorious ?Pink Panther? jewel thief gang.

Quoting police, the AP reported that the convicted jewel thief escaped ?after accomplices rammed a gate and overpowered guards with bursts from their AK-47s?:

Poparic fled with fellow inmate Adrian Albrecht from the Orbe prison in the western state of Vaud.

Police say the Pink Panthers network?s members are prime suspects in a series of daring thefts. According to Interpol, the group has targeted luxury watch and jewelry stores in Europe, the Middle East, Asia and the United States, netting more than ?330 million (?285m) since 1999.

Poparic is the third member of the Pink Panthers to escape from a Swiss prison in as many months, according to Vaud police.

So far French police won?t say how many gems were stolen from the exhibition that was supposed to continue through August.

This story was originally published by?The Blaze.

Source: http://www.businessinsider.com/jewels--massive-heist-france-2013-7

mick jagger heidi klum heidi klum Ariel Castro Spain train crash Sydney Leathers DJ Khaled

Cruise - Business Insider

People get ripped off all the time. They either fight it, or forget about it because they decide it isn't worth the effort.

When my wife and I paid more than $220 for a Fourth of July fireworks and dinner cruise that never actually cruised for the fireworks, I chose to fight for a full refund.

Let this be a cautionary tale to always do your due diligence, even before booking something as innocent as a river cruise.

We booked our cruise months in advance through Wesell.com, which operates their event cruise booking through Oncruises.com.

For $222.95, we were promised a cruise along the Hudson River off New York City on the Star Of Palm Beach. The price was supposed to include "VIP" tickets for a "VIP" table, access to an open bar and a buffet-style dinner from which fireworks watchers could "oooh!" and "ahhhh!" at the pyrotechnic display as they danced, drank, and generally were merry.

Didn't work out that way.

Here's how it went down.

After purchasing the tickets, hopeful cruise-goers are told to line up at the dock by 5 p.m. for a 6 p.m. boarding of the ship. This year, the line stretched out under the sun, in 90 degree temperatures. We waited.

And waited.

OncruiseLine1a

Chris C. Anderson

Until eventually 6 p.m. came and went like a summer intern, with no sign of the Star of Palm Beach.

6:30 p.m., 6:45 p.m. Still no sign of the ship and we watched the other lines dwindle as their boats came, loaded them up, and left. At around 7 p.m. there was a flurry of activity as the front of the line swung around and started heading for another dock to line up. They were told the ship would be loading there. Off we went ...

Book with Wesell.com and prepare to have a terrible time. Oncruise

Chris C. Anderson

... where we waited some more. But at least it was out of the heat. Now it's 7 :05 p.m. and the boat is an hour late.

Oncruise cruise terrible

Chris C. Anderson

Folks were understandably getting testy at this point.

We continued to wait with no notification from the staff as to what was going on or where the ship was. We started to see staff ferry food boxes and DJ equipment past us onto the dock. Hopes were raised. Then at around 7:30 p.m. the boat docked. Excitement! The crowd settled down a bit until a worker announced that everybody had to move back to the original line, and that only the food and staff would be loading here due to safety concerns.

People were not happy. You can see crew staff here trying to tell people who refuse to leave the line to go.

Oncruise star of palm beach not leaving dock

Chris C. Anderson

They eventually gave in and went to line up in the old line. They weren't happy campers.

Oncruises customers unhappy

Chris C. Anderson

So we waited some more. And some more. The ship was still docked at the other pier. The fireworks were supposed to start around 9 p.m., and we knew if the ship didn't leave soon we might not be in a great spot to watch them.

Still, we waited. It was still hot out. No announcements. No water.

Oncruises star of palm beach

Chris C. Anderson

The ship finally pulled up to the dock where we were lined up. At least the view looked pretty from there.

Oncruises StarOfPalmBeach

Chris C. Anderson

Crowding began as staff started actually letting people onto the ship. But they never announced that the boarding began, only that "Those wearing VIP bracelets come to the front!" which further enraged the agitated crowd. There was no such thing as VIP in this line.

oncruises star of palm beach horror

Chris C. Anderson

By this point we debated even getting on the ship; thought about calling it a day. But we decided we'd paid for a cruise, and we'd waited this long so we were going to get our cruise no matter what. Were we wrong.

Finally, we boarded. By this time it was about 8:25 p.m. We shuffled on board and found our "VIP" table ? keep in mind we paid extra for the VIP tickets ? only to find it was a small table inside the ship next to grimy windows you can barely see out of. OK, no problem. We agree we'll get some drinks as we wait to ship off. We got a few Coronas in plastic cups, lined up for some truly horrible buffet (more on that in a bit) and sat down next to the excessively loud DJ booth.

StarOfPalmBeach Fireworks View

Chris C. Anderson

8:45 p.m. We still hadn't left the dock. One of the passengers told us he'd heard the ship actually wouldn't be leaving the dock, because the pier is situated directly across from where the Macy's fireworks barges are shooting off their loads, and the Coast Guard won't allow any more ships to leave.

That was the final straw. We got off the boat. The party "cruise" wasn't happening. The ship wasn't leaving for the fireworks. We just paid $222.95 to watch the fireworks from the shore on the docks.

Star of palm beach never leaving the dock

Chris C. Anderson

Docked or on the river, this ship wasn't meant for great fireworks viewing anyway. There was no room on the cramped top deck and you couldn't see anything from the dance floor area. Regardless, some people still chose to remain on the ship to at least get some (now) very expensive drinks.

We watched the fireworks from the shore and they were spectacular, then we fought the crowds on the street to get home.

This was a fireworks cruise that never cruised for the fireworks. Some Yelpers said it did set sail after 10 p.m.. The organization was horrible, the staff rude and unhelpful, all of which could almost have been forgiven had the Star Of Palm Beach actually cruised for the fireworks.

To add insult to injury, I got food poisoning from the buffet food. Two doctor's visits, 10 days out of commission and a loss of 13 pounds later, the doc says it was bad food. The only food I'd eaten that day was the buffet.

This is where things get even more tricky.

No concern for the customer

We reached out to Oncruises.com, which re-directs to parent company Wesell.com. You wouldn't know that Oncruises is a property of Wesell.com by visiting the Oncruises website, which makes it doubly difficult to understand who it is you're supposed to talk to. For two days we repeatedly called and left messages with customer service and emailed through their contact form for a request to discuss a refund for the fireworks cruise that wasn't.

Finally, the following week we were able to get through to a customer service representative named Aoise who was very apologetic and promised us a full refund. All we had to do was fill out their online form and they would get back to us Monday. We did as asked, but recieved no call or email that week. This week, we called and left a message on Wednesday, and again called on Friday, when we were finally able to get through.

It was a much different story this time.

Aoise informed us that Wesell.com couldn't reimburse us for any more than 40% of the total ticket cost. When confronted with the fact that she previously said there would be a full refund, she flatly stated she never said that, and there was nothing more she could give. After going around for another 10 minutes, we asked to be escalated up. She put us through to her supervisor Christina Anderson (no relation!) and we explained the situation anew.

Christina restated that they could only "refund what we took in from the event itself," and the best she could do was 50% of the total ticket cost.

I asked her if this policy is in their terms and conditions and she said that everything is there when you purchase a ticket.

This is actually all that is listed for refunds under Oncruises terms and conditions:

Screen Shot 2013 07 26 at 3.39.17 PM

Onstar

There is no mention of the maximum 40% protocol that was stated by customer service. What is interesting though, is that they will only refund if an event is canceled. Both customer service reps used this as the basis for not giving a full refund for the Fourth Of July Cruise, as the "party event" still occurred on the ship, just at the dock.

This simply isn't the case though, as the event was billed as a fireworks cruise, and that never happened. The ship was docked during the fireworks. The ship didn't make it out until after 10 p.m., over 4 hours late. Not one person on that ship would qualify that event as not being canceled.

To top things off, despite repeated requests as to why the ship was so late in the first place, no answer was ever given.

We asked if there was another contact we could reach out to for this story, and were given the email address for somebody in Wesell.com's business development office. When we asked for the name of the CEO, we were told it is Eddie Miller, but a quick search came back with "Miller Ilya" as the CFO, and were also told that they would not give out his contact information "under any circumstances" even after we informed them this would be published as a story about Wesell.?

At this point, we'll consider ourselves lucky to get back even the 50% refund from cruise that never cruised for the fireworks, the event that "wasn't canceled."?

Here's what we should have done differently ...

Companies hidden behind layers of smaller properties and those that filter their customers through layers of unresponsive and unhelpful representatives that only results in more backtracking and penny pinching aren't companies that you should give your money to.

Judging from our experience, it's obvious Wesell.com is going for the absolute bottom line and taking advantage of those people who have the misfortune of signing up for one of their cruises or "events." The way they're doing business now, there's no recourse for the consumer to push back. Except through getting the word out that you'll likely have a better time sitting at home with friends or family than to ever consider booking anything through one of Wesell.com's properties.?

Your first warning should be the Yelp reviews,?the Trip Advisor reviews?and the "F" rating on the Better Business Bureau. Should you for some reason not heed the warnings of either, let this story be a cautionary tale as to the full experience we had booking through Wesell.com's Oncruises.?

In our case, it was a New York City 4th Of July fireworks cruise and from beginning to end, the entire experience was a total disaster. Wesell.com's questionable refund policy and travesty of a customer service department is a clear indication of a company that cares little about their customer's experience with their brand.

EDIT: We searched out some reviews of a few of Wesell.com's other properties and were met with similar results with both Pubcrawls.com and Californianightlife.com.?

One star on Yelp for Pubcrawls.com.

One and a half stars for Californianightlife.com

?If you have had a horrible experience with a business, fight back if you have the energy. That's the only way other folks out there end up having less of a chance of getting ripped off. If you're unable to resolve an issue on your own, you should consider?filing a complaint with the?Better Business Bureau.

Source: http://www.businessinsider.com/oncruisescom-and-wesellcom-wont-fully-refund-cruise-from-hell-photos-2013-7

hyperemesis gravidarum BCS Bowls palestine Zig Ziglar alabama football sean taylor Nexus 4

Sunday, July 28, 2013

Five Benefits of Solar Energy

Solar Energy Benefits

Although some form of solar power has been available for decades, the technology has only recently gained mainstream acceptance and attracted the interest of big-time utility companies. On a per-kilowatt basis, solar power remains expensive relative to conventional sources of energy like coal and natural gas. Nevertheless, its overall cost continues to shrink at a rapid rate. As solar power becomes an increasingly important component of the country's "energy mix," it's worth taking a look at five major benefits of solar power.

Homeowners and business owners who install solar panels on their property enjoy more equitable relationships with their local utilities. Whereas conventional arrangements between utilities and their customers require the latter to be wholly dependent on the former, solar power users gain a measure of independence from their utilities. Even if their solar panels don't produce all of the power that they need on a daily basis, they'll need to buy less conventional power. If they produce more power than they require, their utilities may actually pay them for it at a fluctuating wholesale rate. For cash-strapped homeowners, this can turn into a significant source of revenue.

Along with various state agencies, the federal government offers attractive subsidies for private individuals who install solar panels or solar heating devices in their homes. In certain jurisdictions, generous subsidies may be available for businesses as well. Generally speaking, these incentives allow solar power users to claim tax credits in proportion to the amount of generation capacity that they install on their property. This reduces solar power start-up costs and increases the profitability of the technology.

Although the production of solar panels does require some inputs of raw materials and energy, solar power's environmental impact is minimal. The technology produces none of the carbon, methane or particulate emissions that fossil fuels emit, and it doesn't demand large-scale mining or drilling operations. Since panel arrays can be placed on rooftops or in isolated desert areas, solar power's physical footprint is manageable as well.

The solar power industry's "innovation engine" has resulted in the creation of tens of thousands of jobs in the last decade alone. Although proponents of conventional energy technologies argue that the solar industry destroys more fossil fuel-related jobs than it creates, this is a misleading claim. After all, solar panel production is just a small facet of an overall industry that demands contributions from installation technicians, salespeople, battery-storage designers and other key players.

Since the dawn of the fossil fuel age, the United States? reliance on unstable or hostile countries to supply oil, gas and other energy resources has caused plenty of trouble. Indeed, the country's political and business leaders are often forced to make unsavory compromises with shady or dangerous parties in order to guarantee steady energy imports. Since all of the solar power that the United States needs can be generated within the country's own borders, the technology has the potential to eliminate this less-than-ideal reliance on imperfect actors. In the long run, such a development could increase the economic and physical security of every American citizen.

Solar power shouldn't be mistaken for a cure-all that's capable of single-handedly solving all of the world's social, environmental and political ills. However, it's a valuable technology that's increasingly competitive with traditional sources of energy. Moreover, its benefits are undeniable. In the future, solar power is all but assured to have a lasting and overwhelmingly positive impact on our society.

Photo Credit: Solar Energy Benefits/shutterstock

Source: http://theenergycollective.com/whirlwindsteel/247416/how-solar-power-benefits-society

turbotax leonhard euler Marfa Texas Chi Cheng adam scott venezuela xbox live

Saturday, July 27, 2013

Judge Delays Decision on Legal Control Over Amanda Bynes ...

NEW YORK (KTLA) ?? A posh hotel in New York has accused Amanda Bynes of trashing one of its rooms, according to TMZ.

The alleged incident happened at the Ritz-Carlton days before Bynes was detained on a psychiatric hold in Ventura County.

Hotelroom

Amanda Bynes is accused of leaving piles of trash in a hotel room in New York (TMZ)

TMZ obtained photos of the room where Bynes reportedly stayed. The pictures showed piles of garbage, ashes, and a destroyed smoke alarm.

The hotel? asked the actress to leave last Thursday for smoking marijuana in the room and being rude to hotel staff, TMZ reported. However, Bynes denied the allegations.

Meantime, the actress is now being held at a psychiatric hospital in California after she was detained this week for lighting a fire outside a Thousand Oaks home, authorities said.

Immediately after the incident, Bynes parents filed a petition for legal control over her affairs, and were in court on Friday.

But a Ventura County judge delayed making a decision on the petition, saying he first wanted to speak with the actress.

Superior Court Judge Glen M. Reiser went on to say an emergency decision was not needed on the conservatorship filing because Bynes remains under a 14-day mental-health hold.

She was initially placed on a 72-hour psychiatric hold, which was extended Thursday to two weeks.

?We are deeply concerned that Amanda poses a substantial risk to herself, to others and to property based on recent events in her life,? the conservatorship petition reads.

Her parents claim Amanda was ?extremely paranoid? about being ?watched? when she lived in their residence, covering smoke alarms with towels, taping windows shut and covering her car?s dashboard with cardboard and tape out of fear that ?cameras were watching her.?

They also? believe she is spending ?a substantial amount? for marijuana and other illegal substances, according to TMZ. And they say they think their daughter is ?homeless? at the moment.

A new hearing was scheduled for Aug. 9, after Bynes was expected to be released from the hospital.

Source: http://ktla.com/2013/07/27/judge-delays-decision-on-legal-control-over-amanda-bynes/

Evil Dead halle berry kurt cobain Kamala Harris URI Facebook Home Ncaa Basketball Tournament 2013

Good Reads: From women senators, to Appalachia?s woes, to a shadow war

This week's round-up of Good Reads includes a look at the women Senators who reach across the bipartisan divide, lessons to be learned from Nelson Mandela's human failings and personal greatness, Appalachia's drug problem, Journalist's waning public favor, and America's war against Al Qaeda in the Philippines.

By Cricket Fuller,?Staff Writer / July 26, 2013

Sen. Barbara Mikulski (D) of Maryland speaks on behalf of her colleagues.

Mike Theiler/Reuters/File

Enlarge

Women in the Senate

Do women make better US senators than men? Jill Lawrence looks at that question, and the women of the Senate, in The National Journal. The 20 women of the Senate ? 16 Democrats and four Republicans ? may not always agree, but in an era of polarization, they demonstrate a remarkable commitment to collegiality. Nearly all say they bring collaborative problem-solving skills to the Senate.?

Skip to next paragraph

Recent posts

' + google_ads[0].line2 + '
' + google_ads[0].line3 + '

'; } else if (google_ads.length > 1) { ad_unit += ''; } } document.getElementById("ad_unit").innerHTML += ad_unit; google_adnum += google_ads.length; return; } var google_adnum = 0; google_ad_client = "pub-6743622525202572"; google_ad_output = 'js'; google_max_num_ads = '1'; google_feedback = "on"; google_ad_type = "text"; // google_adtest = "on"; google_image_size = '230x105'; google_skip = '0'; // -->

As Ms. Lawrence chronicles, ?there is plenty of evidence, in the form of deals made and bills passed, that women know how to get things done? in the Senate ? by leveraging their caucus and through bipartisan, bicameral consensus-building. Now, after decades of hard-fought gains by pioneering women senators, traditional ?women?s issues? (such as health and education) are mainstream, making up roughly a third of the Senate docket. And women senators lead on key committees ? budget, intelligence, and defense.?

Lawrence writes that ?there are too few [women in the Senate], and their arrival on the scene has been too recent, to draw any conclusions? as to whether they are more effective than their male colleagues. But their personal connections and the bills they champion point to a needed cooperation missing in Congress.

Mandela, the patriarch

In a commentary in South Africa?s Mail & Guardian newspaper, Colleen Lowe Morna, founding chief executive of the country?s Commission on Gender Equality under Nelson Mandela, writes, ?If we are to learn from Mandela, we need to acknowledge that his gender legacy is chequered.??

Mr. Mandela?s journey from ?old-school patriarch to a modern husband in his third marriage? ? teaches about the evolution of gender equality as well as his humble commitment to personal growth. The same holds lessons for societal progress now ? and for Mandela?s feuding family, struggling with what Ms. Morna sees as the consequences of patriarchy.

Among them: Mandela named his eldest grandson heir to his tribal legacy, bypassing his oldest daughter. Morna questions ?whether this legacy would not have been safer in the hands of an older daughter than in those of an ill-prepared, younger grandson? who has fueled family controversy. But Morna is certain that as a good leader, Mandela ?would ask us to learn from his greatness and from his human failings.?

Source: http://rss.csmonitor.com/~r/csmonitor/globalnews/~3/JcTjSRVIWP4/Good-Reads-From-women-senators-to-Appalachia-s-woes-to-a-shadow-war

Sharknado randy travis nick young free Slurpee day steam cote de pablo leah remini

Foursquare Opens Self-Service Advertising to Small Businesses ...

Foursquare PromotedFoursquare is expanding their advertising availability to small businesses worldwide with a new self-service platform.

While many advertisers are familiar with advertising platforms such as Google AdWords that allow you to place ads without having to go through a rep, Foursquare is beginning to take that approach with their new ad program and available self-service tools for potential advertisers.

Advertising on mobile devices based upon where a person is at that moment is always a tricky endeavor. It can sometimes be hard to track mobile ad ROI because many users might see a mobile ad and end up at that business despite never actually clicking on the ad.

Foursquare has definitely taken this into consideration to not only bump up their own ad revenue, but also make it clear to advertisers when there is actually a conversion for those ads.

Foursquare's approach is to not only charge an advertiser when a user looks at the larger listing for an advertisement within Foursquare. They are also taking it one step further, by charging advertisers when a user either checks in at that business after they've seen the advertising on Foursquare.

While on the surface, advertisers might think that they could possibly be charged for an ad that didn't necessarily bring in the customer who checked in at their location, it definitely helps advertisers get a better idea of their conversions. But also, people are getting user data for specific users who checked in and the advertising they saw prior to the check-in.

Advertisers won't pay for ad impressions. There definitely is value in those impressions even if the user doesn't click through, especially with the current small number of advertisers and resulting low competition for promoted listing space. It alerts users that you're there, what your business is, and where you're located.

Ads do show up with an icon in the word "Promoted" next to it, so it's clearly defined as being a paid advertisement as opposed to a natural listing. There is no word if businesses are required to maintain a specific CTR or check-in rate, if there is a minimum monthly ad spend, or what the low end cost of those ad clicks or chick-ins will be.

Foursquare has opened up their self-service ad platform to a few thousand local businesses and they will open it to more in the coming months. It is currently available in the U.S., UK, Turkey, Brazil, and Russia. You can request to get on the list to be one of the businesses chosen to test it out.


ClickZ & Efectyv Marketing

ClickZ and Efectyv have come together for a second time to create a follow-up survey that dives deeper into measuring the importance of Convergence Analytics in the current online marketing environment.

Complete the survey and be entered for a chance to win a Platinum Pass to SES San Francisco!

Source: http://searchenginewatch.com/article/2284910/Foursquare-Opens-Self-Service-Advertising-to-Small-Businesses

ufc jackie evancho plane crash plane crash UFC 162 Asiana Airlines Kerry Washington